African Fashion Breaks With ‘Tradition’


African clothing, a traditional clothing often vibrantly coloured, worn by the people of Africa. In some instances these traditional garments have been replaced by western clothing introduced by Nigerian colonialists.
Some significant developments have taken place in African fashion over the past years. Africa is home to seven of the fastest growing economies in the world and about 70 percent of the continent’s population live in countries that have experienced average growth in excess of 4 percent over the past decade. Although the statistics are interesting, African fashion industry currently contributes only a small fraction of what it is capable of contributing to the continent’s GDP, says Deola Sagoe, a Nigerian designer, who has been a force in the industry for the past 25 years.
African fashion has enjoyed massive media presence in recent times, which means the world is now aware of the industry and the capabilities of its designers. Several designers from the continent today feature in international fashion shows.
Fashionistas around the world and prospective investors alike have had another opportunity to see African creativity first-hand.
The success of some African designers on the international scene has shown the world that given the right investment, African designers can compete on the world stage. Investors sure have been watching the industry for a while and have watched it grow this much; now is the time to invest.
Although the industry is still faced with some challenges, the opportunities it presents, outweigh the challenges. The industry is ripe for investments; the continent’s private sector as well as global investors could not have asked for a better time to invest.


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