Jaguar Land Rover Goes Hi-tech, Unveils Three Models
Jaguar Land Rover says its recently unveiled three new vehicles at the Geneva Motor Show will be the reference point in the making of hi-tech automobiles. The product, the Range Rover Velar, Jaguar I-Pace Concept and ‘Project Hero’ a specially-made humanitarian version of the Land Rover Discovery.
The Range Rover Velar and, for the first time in Europe, the Jaguar I-Pace Concept represent major innovations in their segments, sharing a compelling combination of iconic British design and creative engineering, says the automaker in a statement.
Jaguar Land Rover, the largest automotive manufacturer in Britain, says it is a technology company that is creating world-class premium cars.
The Chief Executive Officer, Jaguar Land Rover, Dr. Ralf Speth, says, “Today, we have unveiled two revolutionary new vehicles – the Range Rover Velar and the Jaguar I-Pace Concept. Both are true to our purpose: to create experiences our customers love for life.”
The automaker also says the launch of the new Range Rover Velar is another new chapter in the Jaguar Land Rover story.
The new Velar is positioned between the Range Rover Evoque and Range Rover Sport.
It also says Jaguar Land Rover is working towards a cleaner future, with ultra-clean diesel and petrol engines, BEVS, PHEVs, MHEVS all in its strategic plans.
According to the firm, by 2020, it will offer customers the option of electrification on all its new cars.
It says Jaguar I-Pace, its first electric performance SUV Concept, has been engineered without compromise to deliver a brilliant package, long-distance range, fast charging times and exhilarating performance.
It hints about plans to take Jaguar Land Rover’s three vehicle manufacturing plants in the UK close to their operating capacity, adding that the I-Pace will be manufactured at Magna Steyr’s plant in Graz, Austria.
It describes the Project Hero as an advanced communication vehicle created to support Jaguar Land Rover’s partnership with the International Federation of Red Cross and Red Crescent Societies, the world’s largest humanitarian network.
“It is hoped that it will help the Red Cross save lives by speeding up response times to disasters,” it says.
Land Rover has supported the Red Cross since 1954, supplying 120 vehicles to the IFRC for deployment in all corners of the globe.
Project Hero, it adds, is the first to be supplied with a roof-mounted drone which enhances the outstanding capability of the all-new Land Rover Discovery.
A fully integrated landing system, the vehicle featuring self-centring technology, enables the drone to land on Project Hero when the vehicle is in motion.