Nigerian-German photographer partners teachers on Yoruba language promotion
There is no gain saying that parents are struggling to keep the local languages alive in today’s world.
To ensure that Yoruba Language is kept alive, photographer and CEO of Camara Studios, Mrs. Yetunde Ayeni Babaeko, is partnering teachers and academics on a new YouTube channel, known as Nalingo Naija. The channel, according to her, is to aid the teaching and learning of the Yoruba Language, especially among Nigerians at home and in the Diaspora.
The move, Babaeko, a Nigerian-German photographer and social activist, said, was inspired by her training at the New York Film Academy (NYFA). Narrating how her experience as an alumnus of the New York Film Academy contributed to the initiative, she said: “The NYFA gave me the confidence to pursue this path as I understand the Yoruba language decline, it also exposed me to the global recognition of the language. At NYFA, I learnt writing and scripting production skills which stimulated my interest in this initiative.”
The channel presents videos that are two to three minutes long which are divided into two sections; the first part discusses the vocabulary of the actor.
“The speech is said slowly so the viewers may follow the plot and be able to read the subtitles which are 100% accurate because you do not only have the English subtitles but you also have the Yoruba subtitles with intonation marks.”
Leveraging on technology to promote culture, she said: “Nalingo Naija is an informative and entertaining channel designed to teach Nigerians and non Nigerians the Yoruba language and Nigerian culture, the channel went live on October 2019 with about 20 videos and it’s prepared to release a new video every day of the week.
“Camara Studios and Y.A.B Photography saw the need for an effective and entertaining presentation of the Yoruba language on social media, together with Yoruba teachers and academics, a new and effective method of teaching is therefore adopted,” Babaeko stated.
She hoped that subsequently actors in the movie industry will be incorporated as faces of Nalingo Naija. This, according to her, will also influence language use and subtitling in Nollywood movies, noting that the move is needed to promote proper representation of the Yoruba culture on the local and international scenes. Although the initiative is a self-funded, Babaeko told The Nation that she looks forward to more partnership and sponsorships.